Athletic footwear brand Puma digs deeper into its rich heritage and recently launched its Archived Fall 2009 collection. Like the enigmatic cat that inspired its name and logo, the new shoes and apparel collection is not just a mere store of oldies but goodies but are, in fact, re-issued cult classics that have been updated with bold colors inspired by the passion and exuberance of South Africa, venue of the 2010 World Cup where Puma will be a prominent fixture.As worn and currently endorsed by the current breed of cutting-edge musical talents in Imago, Camerawalls, Sleepwalk Circus, Drip, Taken by Cars and 2008 and 2009 NU 107 Rock Awards Artist of the Year winners Pupil and Updharmadown (who all brought the full house down at the Mag:Net launch at Bonifacio High Street with spirited performances), each style comes with a distinctive look, feel, and tone that reflect their respective legendary status.The Cabana Racer, for Hermes Replica instance, was a classic lightweight running shoe that was first introduced in 1981.
The new Cabana Racer II comes with a padded nylon upper and a multi-colored EVA midsole. Still light as a feather, the update provides vintage running with a fresh, new twist.One of the most famous of Puma sneakers, the suede-based Clyde was worn in the early 1970’s by basketball hero Walt “Clyde” Frazier of the New York Knicks, who obviously inspired its name. With colors and print inspiration from Africa, the new Clyde should continue to reinforce its rep as the first non-canvas basketball shoe with streetwear staying power.Disc Blaze Days is a reintroduction of the Casting Bracelet displays 1992 groundbreaking Puma style that first housed the unique Disc system. The new iterations come in a more subtle combination of black and glacier gray as well as the more attention-grabbing fuchsia, black, and sweet grape. And then, there’s the Hawaii XT, a re-engineered sleek runner that captures a low-profile look unique to Puma. This execution features pearlized leather overlays, and tonal floral print on canvas. Yes, it’s also available in a mix of vibrant colorways.Standouts among the non-sneakers include the GripBag, inspired by Africa United and distinguished by a repaired rope handle to give it that lived-in look as well as a cracked logo on the front representing a homage to Africa’s parched earth—a signature accessory designed to withstand the test of time. There are plaid shirts and there are plaid shirts. But what sets the Puma traditional plaid shirt from the rest of the pack is the worn fabric and ladders that give it a unique vintage look and feel. Dad’s shirt from college? Look closer again. While you’re at it, give a second look to Puma’s ribbon-red Edition Windbreaker inspired by the classic track jackets from the ‘70s. This stylishly retro hoodie features debossed print details on the top panel, mesh lining and circular knit rib hem and cuffs. What’s more, the jacket uses shoe laces for the draw cords on the hood, a nice Puma touch. These and more were all introduced during the Archive Uncovered launch that was also graced by the likes of VJ Monica, Gaby de la Merced, Tippi and Ito Ocampo, JM Rodriguez
embroidered patches and designer Kate Torralba. The Puma Archive Collection is available for a limited time at Puma Stores at Bonifacio High Street, Glorietta 4, Greenbelt 5, Festival Supermall Alabang, TriNoma, Ayala Center Cebu, Gaisano Mall of Davao, Limketkai Mall Cagayan de Oro and Robinsons Place Bacolod. Also available at leading lifestyle outlets nationwide.
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